Friends Fiduciary Corporation debuted a fresh visual identity on social media in September 2026. The full rollout will continue throughout the fall and will include updates to our website.
The new Friends Fiduciary visual identity reflects our dual commitment to performance and principles. It honors our 128+ year legacy, while signaling a modern approach to ethical investing for Quaker organizations. The wordmark, set in a contemporary serif with softened terminals and open counters, balances warmth with authority. Our logomark and seal feature a custom ligature, suggestive of a doorway—a subtle nod to the Quaker meeting house and community values. Clear, polished typography speaks to a voice that is reliably professional and always approachable, as does a color palette that conveys warmth and distinction. This is a confident, sturdy identity system—one that will serve us well as we continue to evolve, with steadfast optimism and care for the future.
